SEOs On HTML Websites - Semalt Experts
SEOs can be applied to all types of websites, but we all know that not all sites are designed with the same coding language. This inevitably causes some changes to certain areas of SEO, like structure, blue links, and user experiences. This means you need someone, or in this case, you need Semalt to help you get the best out of your website. One way we get this done is by understanding the foundation on which your website is built.
HTML
HTML stands for Hypertext Markup Language, and it is used as a standard markup language for how your document design will be displayed on your website.
Using this format for your website automatically creates a need for Semalt to reevaluate how SEO will be implemented on your website. In our journey to ensure that your search engine optimization (SEO) works for your websites developed in HTML, we will need to go deeper into your code that we would do if your website were developed on another platform. One major advantage of using Semalt is that we can always make changes on the go so that your website can always be molded to fit your objective and style. This is possible particularly with HTML because modifying an HTML page in the code gives us the unique opportunity to truly optimize your website in almost every way, as far as on-page factors are concerned. Semalt takes responsibility for handling all these issues; however, you can learn various ways to make sure your functions for your websites created in HTML.
Ways we can implement SEO on your HTML website
The layout and design for your website
When using HTML, it's quite common to get lost in development and get confused with all the features you don't see on the page. If you don't tread cautiously, you end up with a messy website, which will become a problem when you're trying to get ranked. Let's explain it this way, if you have a messy website and it's tough for a human to navigate, it's probably going to be tough for a search engine to crawl, and these website crawlers may not understand or patient as we are. Even if you're going to be building a site with dozens (if not hundreds) of pages, the first thing to make sure of is that your site is tidy and can be easily navigated. Make it as simple as possible because the simpler you can make it, the easier it'll be to navigate for users and search engines, which means the earlier you get ranked.
Name all the pages with descriptive, keyword-rich URLs
Another advantage of HTML is that it allows you to change the URL of your pages manually. This opportunity can be exploited to create pages that can be easily identified and make sense for both the reader and search engines. For instance, if a page is devoted to "Sports Shoes," make sure the words "sports shoes" are part of the URL. This might sound like the obvious thing to do, but there are lots of URLs pages on the internet that use poor URL descriptions comprised of characters, words, and more, which in the real sense only harms the page's organic SEO.
Utilize the tag
Your head tag serves a critical function in SEO, even if site visitors aren't fully aware of it. Always try to name your <head> tag descriptively and use the relevant keywords. Using these tags properly is one of the basic and powerful principles of using SEO.
Add relevant Meta descriptions
Your Meta description is the first idea you give your possible readers on what your website offers. It must be relevant and attractive. Meta descriptions may not have a substantial direct impact on SEO, but your readers depend on the information it provides to judge which website is most suitable for their needs. In truth, Meta descriptions aren't going to boost your site's page ranking on major search engines alone. They are also excellent complements to your other SEO strategy. In your Meta description, use long-tail keywords and key phrases to attract the right audience to your website. Recently, Google has suggested that having a Meta description of fewer than 160 characters is best. Achieving all that is needed in so few words can be difficult: after all, the fate of your website may depend on this. It is at this point you need to understand that certain things should be mentioned only the important things so that you don't take up too much space describing irrelevant things.
Write unique, keyword-rich content
Even with HTML, SEO keywords can be implemented in the content. By using these keywords and phrases in your content, you send positive signals to search engines and readers, letting them know that they're in the right place. The general rule of thumb is to use keywords a few times throughout the text but not overcrowd your website with the keywords. It is perfect for your keywords to make up around 1-2% of the total text on a page. However, it would help if you found out which keywords are the best and most effective for your website. Using such keywords means you'll send huge relevancy signals to both Google and your readers.
Link to internal and external pages
Building links is one excellent way to get readers to your website. Linking to pages internally shows Google that your website was designed properly, and it is indeed, a web. These links are also important because they show Google other pages on your site that their crawlers may have never discovered. Your readers may also find other interesting content on your website to supplement the reason they click in the first place. This approach to SEO shows search engines and readers that you understand other helpful information they may need and what they came for. This strategy also increases traffic to other pages on your site.
You can also make use of external links to show search engines and your readers that your information comes from trustworthy, authoritative, and reliable sources. When your website gets linked, you are also represented as a trustworthy and reliable source.
Add alt tags to all your images and videos
There are other ways to get ranked on Google. One such is tagging your images and videos so that Google can find these pictures on your website, which is essential for your page ranking. These titles describe the information these images and videos carry. For example, if you have a picture of an Ice-cream in a cone, make sure to add words like "ice cream" and "cone" to your tags. Keep your tags quick and easy to understand as well. Search engines may not recognize the images, but they can read these tags and the people who do find your site.
Test to make sure your pages load quickly
Tests are the only way you can find out if there are certain things wrong with your website. Having a slow-loading website or webpage is dangerous. Not only will it discourage visitors, but it may be caused by some error in your code. It's common for these codes to cause your website to load slowly, and search engines aren't fans of these kinds of websites. On the other hand, you may experience this problem because your font sizes are too big. Either way, you can find out only when you Test Test Test!!! until you find and fix all errors.
Don't add menus in JavaScript or Flash
We understand that it's common for you to be tempted this way. While these coding languages may work well with your site, JavaScript and Flash elements cannot be read by search engines. This means the keywords and titles you may include in your menu will not be considered when web crawlers move through your site. Although some people say that JavaScript and Flash menus are perfectly suited for SEO, this method is risky. It will work properly only when tagging and other factors are used properly. This makes it extremely difficult for learners and sometimes professionals to avoid these pitfalls. You can test different types of menus to choose the best menus until you find a suitable pick.
At this point, you should have understood some important ways to continue to increase your search engine optimization on your HTML site. One brilliant way to do this is to continue tweaking your content, head; title, tags, description, etc. try not to make these adjustments too often but rather once in a while. This ensures you do not change the good parts too soon, and at the same time, you shouldn't spend too long before making necessary corrections.